Product Liability Insurance for Wisconsin Businesses

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Coverage for Defective Products & Consumer Claims

Even the best products can cause harm if they fail or are misused. Product liability insurance protects Wisconsin businesses when a customer claims injury or property damage caused by what you sell, distribute, or manufacture. This coverage includes legal defense, settlements, and judgments, helping companies in Sherwood, Appleton, and across the Fox Valley stay financially stable.

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Why Businesses Need Product Liability Coverage

A single defective product claim can cost thousands in legal fees. Whether you’re a small retailer or a manufacturer, product coverage ensures your business can handle lawsuits without draining profits. Combined with general liability policies, product liability coverage fills a crucial gap by addressing consumer claims tied directly to products.

Industries That Benefit Most (Manufacturers, Retailers, Wholesalers)

Manufacturers face the greatest exposure, but retailers and wholesalers are also vulnerable. If a product passes through your supply chain and causes harm, your business can be named in a lawsuit. That’s why both manufacturers insurance and wholesalers’ coverage often include product liability as a core component.

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FAQs on Product Liability Insurance

  • What does product liability insurance cover?

    Claims of injury, illness, or damage tied to defective products.

  • Do small businesses need it?

    Yes, even one incident can bring costly litigation.

  • Does it include product recalls?

    Some policies offer product recall endorsements to help with notification and replacement costs.